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cheerful woman arranging flowers

RETAIL FLORAL DESIGN

This class is a comprehensive introduction to retail floral design, combining practical skills with business knowledge. It will equip students with skills applicable to various roles in the retail floral industry.




  • Bow tying
  • Wrapping container plants
  • Creating corsages and boutonnieres
  • Various floral arrangement techniques
  • Business and Retail Concepts:
    • Pricing floral arrangements
    • Retail operations in the floral industry

  1. Floral Design and Structure: Understanding the principles of arranging flowers and creating visually appealing designs.
  2. Care of Plants and Flowers: Learning how to maintain the health and longevity of flowers and plants.
  3. Flowers and Foliage Classifications: Identifying different types of flowers and foliage and their uses in design.
  4. Care and Handling of Fresh Flowers and Plants: Techniques for handling and preserving the freshness of floral materials.
  5. Business Instruction: Insights into the daily operations of a retail florist, including customer service, inventory management, and sales strategies.

Classes will meet 2 hours per week plus 1 hour online.

 

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